SolutionsCPG

Turn your trade and deduction processes into AI agents

Trail parses your trade agreements, routing guides, promotion terms, buyer emails and tribal knowledge into one governed context graph. Then AI agents run deductions, chargebacks, trade promotions and co-op claims on top of it.

Trail

Retailer deductions

This week
  • 1340deductions taken
  • 214in dispute
  • 46exceptions
  • 89%auto-matched
  • DED-40119Northgate Foods$6,210Resolved
  • DED-40204Halbrook Markets$21,800Matching
  • DED-40287Vantage Grocers$38,450HeldL. Ortiz
  • DED-40311Cortland Retail Group$12,940ApprovalD. Ames
  • DED-40350Pinebrook Stores$3,470Resolved
Agents connected
  • Microsoft Copilot
  • Claude
  • SAP
  • Agentforce
  • Snowflake
  • Nanonets

Trusted by teams at leading enterprises

  • Ryanair
  • Volkswagen
  • Schneider Electric
  • Juniper Networks
  • Mondelez
  • Roche
  • Bayer
  • Publicis
  • Philip Morris International
  • Topgolf

Top CPG teams
put Trail to work on:

  • New-item setup forms
  • Write-off approvals
  • Retailer portal filing
  • Deduction validation
  • Chargeback disputes
  • Trade promotion settlement
  • Root-cause coding
  • OTIF fine review
  • Off-invoice allowances
  • Co-op advertising claims
  • Price protection claims
  • Routing-guide compliance
  • Proof-of-delivery pulls
  • Promotion accruals
  • Shortage & damage claims
  • Unsaleables & returns
  • Distributor claim audits

Turn a trade agreement into a working agent — in one upload.

Import the trade agreement, retailer routing guide or deduction playbook your revenue-management team maintains. Trail reads it, builds the agent, and shows which clause produced each rule.

  1. 01

    Import process docs

    Drop in the trade agreement, routing guide or deduction playbook your team already maintains — PDF, DOCX, scans.

  2. 02

    Agent auto-built

    Trail parses them into a context graph. It outlines the agent's role, splits the process into phases, and adds the tools each step needs.

  3. 03

    Review, approve, run

    Every learned rule is explained and traced to the exact text it came from. Agents take decisions strictly based on these rules.

Co-op advertising terms say §5.2

“…co-operative advertising claims shall be honoured only where proof of performance is submitted within ninety days of the advertised event; claims presented without tear sheets or equivalent evidence shall be deemed unsupported…”

Trail extracts rule

If a co-op claim arrives without proof of performance, or more than 90 days after the event, deem it unsupported and dispute the deduction.

Upload a trade agreement and see Trail build the agent →

One graph underneath all your AI agents.

Everything Trail parses collapses into a single governed graph, and everything your CPG teams automate draws from it, whether the work runs in autonomous agents or copilot chats.

Trade termsRouting guidesERP / EDIBuyer emailPlaybooks

Agents - run processes autonomously

Deductions agentQueued
  1. ObserveDED-40287 | PROM-2214 · Trade agreement §6.3
  2. ReasonAllowance already settled off-invoice
  3. ActionDispute filed. Credit memo attached
Chargeback agentQueued
  1. ObserveCB-7719 | PO-88213 · Routing guide §2.8
  2. ReasonASN late by 40 min — inside the grace window
  3. ActionDisputed. Carrier scan attached
Trade promotion agentQueued
  1. ObservePromotion PROM-2318 · Trade agreement Exh. B §4
  2. ReasonClaimed spend $14k over the approved fund
  3. ActionHeld. Sales lead asked to confirm
Price protection agentQueued
  1. ObserveClaim PP-1180 · Distributor agreement §5.4
  2. ReasonPrice drop lands after the ship date
  3. ActionRejected. Clause sent to the distributor

Copilot Chats - ask questions and run tasks

Copilot agentMCP

Help your agents solve the most complex problems with context graphs.

A retailer takes a late-delivery deduction against a promotion with agreed lead times, on an account with two open disputes, for $46k — 6.1% of the PO, after the buyer approved a revised date by email dispute or accept?

One question. Five kinds of context, each in a different system — the deduction file doesn't know the agreed lead time, and the trade agreement doesn't know the buyer amended the date.

How the Context Graph works →
  • Trade agreements & routing guides

    Policy context · What did we actually agree?

    Late-delivery penalty capped at 2%

  • ERP / customer records

    System-of-record context · Which account, which terms?

    2 open disputes · 45-day claim window

  • Deduction arithmetic

    Computed context · Is the amount even valid?

    $46k = 6.1% · above the 2% cap

  • Buyer email thread

    Conversation context · Was the date amended?

    Buyer approved a revised date in writing

  • Deduction playbook

    SOP context · How do we respond?

    Dispute, citing cap + buyer approval

Connects to the agent platform you already use.

Point the agents your CPG org already runs, SAP Joule, Agentforce, Copilot, Claude or your own stack, at one Trail brain, through a native Model Context Protocol server, native retrievers, or a plain REST/GraphQL API. Add or switch platforms without re-teaching a thing.

AnthropicClaude
OpenAIChatGPT
MicrosoftCopilot
AWSBedrock
GCPVertex AI
JouleSAP
AgentforceSalesforce
LangChain& LlamaIndex
Don't see your platform? Ask us →

35% of Fortune 500 and 10,000+ companies use Trail

Customer story · Mondelez

“We were doing things manually across SAP, Excel, Outlook against tight deadlines and it was a huge pain point for us. With Nanonets, the process is much more autonomous.”
Mondelez
Head of Logistics FinanceMondelez Brazil
Per invoice
2+ hrs under 15 min
Straight-through processing
0% 50%+
Annual savings
$3M+
Return in year one
10× on spend

Teams using Trail see

Built for how modern
enterprises work.

Trail meets the highest industry standards for your security & compliance. We include all default controls that you'd expect, including SAML SSO, audit logs, IP allow-listing, data lifecycle management, and much more.

SSO & SCIM
SAML, OIDC, and SCIM user provisioning with Okta, Azure AD, Google Workspace.
Role-based access
Full RBAC and fine-grained access control across orgs, workspaces, agents.
Audit logs
Every agent run, approval, and data access is recorded, and streams to your SIEM.
Private deployment
VPC, single-tenant cloud, or on-prem. Choose your infrastructure and network policies.
Data residency
Pin data processing to US, EU, APAC regions. Customer data never leaves your boundary.
Human-in-the-loop
Configure approval gates to route edge cases to Slack, Teams, or email for review.
Encryption at rest & in transit
AES-256 at rest, TLS 1.3 in transit. BYOK supported for all customer-managed keys.
Usage quotas & rate limits
Per-team budgets and API quotas with real-time cost dashboards. No surprises.

Security built in, not bolted on.

Your data and your company brain never leave your boundary. Independently audited every year, with compliance controls enforced by the platform — not promised on a page.

Held and current — not roadmap targets.

SOC 2 Type IISOC 2 Type IIOngoing security controls
GDPRGDPREU data protection
ISO 27001ISO 27001Global ISMS standard
HIPAAHIPAABAA on enterprise plans

Turn your trade and deduction processes
into a competitive advantage.

Bring one trade agreement and one open deduction. We'll show you how Trail proposes rules and builds an agent, which then takes the correct decision and acts on it.

Prefer to read first? Read the FAQ →