Logo

Eleven files covering every ground the mark has to sit on. SVG is the original — reach for a PNG only where vector isn’t an option.

Download all logos (.zip)Usage rules

Lockups

The mark and the wordmark together — the default expression of the brand. Erode Medium at -0.02em, one mark-height of clear space on all sides. Never re-space or re-proportion the pair.

Primary lockup

Coral mark, deep ocean wordmark. The default, on any light ground.

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Lockup on deep ocean

Coral mark, white wordmark. For deep ocean and dark photography panels.

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Mono lockup · deep ocean

Single colour, for one-ink print and embossing.

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Mono lockup · white

Single colour, where coral would not survive the ground.

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The mark alone

For avatars, favicons and any space too tight for the wordmark. The ink fills the artboard, so the file's bounding box is the mark's bounding box.

Mark · coral

Avatars, favicons and any space too tight for the wordmark.

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Mark · deep ocean

Where coral is already carrying a signal elsewhere on the surface.

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Mark · white

On deep ocean, gradients and photography panels.

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App icons

512px squircle tiles — the mark at 56% on a 23% radius. Never tint the tile: the icon is coral on white, or white on deep ocean or gradient, only.

App icon · coral

The default tile. White mark at 56% on a 23% squircle.

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App icon · white

For light UI, where a coral tile would out-shout the chrome.

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App icon · deep ocean

For dark UI.

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App icon · gradient

Deep ocean to ocean blue. Store listings and marketing only.

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Clear space and misuse

Clear space is one mark-height on every side. Beyond the pairs above, the lockup is not to be recoloured, outlined, re-spaced, stretched, rotated, set on a busy photograph, or given a drop shadow. If a ground fights the coral mark, use a mono lockup rather than inventing a new colourway.